“Our engagement with Ilerra began with the intent of enhancing our custom enterprise management application. We quickly realized the results would be more far-reaching as we began to work as a team analyzing

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Services > Digital > Software Product Strategy


Your enterprise is moving forward fast, you want a partner who can help you keep your momentum by discovering new ways of building software & applications, rapidly scaling up your value delivery to your target market.

There is an art & science to the successful delivery of software.

Capture your vision.

2 Make difficult decisions with confidence when you know where to go and how to get there. We’ll help you prioritize your allocation of resources, perform the right amount of research, and assess your functionality and design. You’ve got the big-picture vision—now let’s use real-world data, analysis, and financial goals to build a specific, tailored path there.

Don’t get lost in the details.

Magnify your product’s success: balance your vision with a tactical, evidence-based software product strategy. Collaboration is key. First, dial in your targeted market or market segment, set your product objectives, and highlight your software’s unique selling points. Focusing on your target group’s needs, your software’s key features and your desired business benefits results in a comprehensive characterization that defines your focus targets and the essence of your product.

Put your initial strategy to the test. We’ll help you pivot.

Your idea. Your vision. Once we help you capture your initial strategy, we’ll identify the biggest risk, oversight or assumption and change and improve the strategy as needed. Cycles of correction followed by plan refinements help mitigate your risk and focus on what matters most to the project.

You need a collaborative, iterative strategy team that can prioritize data and knowledge over influence, authority and intuition. Using the fail-fast process rapidly identifies potential triggers for failure and minimizes the risk of following the wrong strategy long-term. Mobility is key—good thing we’re quick on our feet.