Who We Are > Management Team > Daniel Martin


Daniel Martin

Digital Strategist

“Simplicity beats complexity every day of the week. I believe users come first when designing / developing a product. At Ilerra I have the opportunity to work with great clients and teams who are constantly learning and pushing the boundaries of the digital space.”

Daniel has worked hands-on in almost every stage & aspect of delivering a technical product. From data analysis, requirements gathering, development, project management, all the way up the to being a product manager.

As a Digital Strategist at Ilerra, Daniel works closely with clients to fully understand their business and define specific goals. Once there is a shared vision, he collaborates with the client to develop a strategy that he can effectively communicate back to the development team. He takes careful care to maintain the business value while keeping the end users in mind.

In an industry that is rapidly changing, Daniel is dedicated to constantly learning and searching for new ways to provide value to his clients.

A sampling of Dan’s areas of proficiency includes:

● Product Management,
● 5 years Project Management experience
● Data Analysis and Process Engineering experience
● Six Sigma / Lean Six Sigma certified
● Ability to work with internal and external customers
● Clear insight into the full spectrum technical challenges & solutions

Dan loves to travel and has yet to come across a food he won’t try. He was in an acapella group in college and is very happy YouTube hadn’t taken over the world at that point. Dan also loves listening to music, dancing and freestyling – though you’ll never hear him do it.